I’ve received a lot of comments, emails, and at last week’s NCFIC conference, lots of questions about the DVD cover for Navigating History. Lots of you have wanted to know who did it, how it was done, why it was done, and if I realized that it was copying Indiana Jones. In short, I painted this poster in an effort to communicate the vision of the first season of the Navigating History show, and I did my best to copy Drew Struzan’s style, partly because he set so many of the visual precedents that we associate with adventure, and partly as a tribute to him.
Drew Struzan, now retired, was in many ways the most successful movie poster artist in the history of film. His technical ability was unmatched, and his aesthetic style was incredibly appealing, but his greatest skill was capturing the best elements of a film and making them stronger. He made adventures more adventurous, dramas more dramatic, and the posters were almost always better than the movies. When I became a man I put away childish things (and then watched as George Lucas made them into stupid, infantile things), but even so… I’ve got to admit that looking at the posters makes me want to watch Star Wars again.
Even though his work only involved creating advertising materials for films that were already complete, I believe that he had a significant influence on the direction of Hollywood in the 80s. Films with Struzan posters did well financially, and sequels, spinoffs, and imitations seem to follow the essence of the posters as much as the plots of the films. Also, in the same way that John Williams brought film scoring back to a symphonic and orchestral base after the improvisational synth soundtrack trends of the 70s, Struzan brought more of a fine-art sensibility of portraiture back to advertisements that were becoming crude and intangible.