A year ago, BlackMagic Design announced their very first camera. Not being a camera company, they created a clunky box that was a short on ergonomics and frills, but being a top-flight digital imaging company, they built a sensor and processor package that shot excellent images. The Blackmagic Cinema Camera shoots a rather unorthodox 2.5k image on a standard 16mm sensor, accepts standard EF lenses and records to standard SSD drives. The 12-bit RAW image quality easily rivals that of the RED Scarlet, but the BCC ships ready to shoot for only $3000.
This year at NAB, they announced their second and third cameras. First, they unveiled an upgraded version of the BCC which shoots 4k video on a Super35 sensor through a global shutter. Like its predecessor, it comes with a free copy of daVinci Resolve (normally $945), and is still only $4000. As astounding a camera as this is, I found the announcement of the Pocket Cinema Camera even more interesting.